Another Danish company, Oticon first began in 1902 when a man named Hans Demant wanted to help his wife with her hearing loss. The company has since grown to be one of the leading hearing aid manufacturers, its parent company William Demant Holding Group, belonging to the Big Six. Oticon has its own leading research facility, the Eriiksholm Research Centre, located in Snekkersten, Denmark. 

Oticon’s BrainHearing™ technology helps end users to better understand speech in noisy environments such as a busy restaurant. Their OpenSound Navigator™ function constantly analyses the listening environment 360 degrees around the user in real time and reduces unwanted noise while increasing the volume of speech. This significantly reduces listening effort for the end user, allowing for a much more comfortable experience in challenging situations. 

Oticon hearing aids are also very good at aiding high-frequency hearing losses that are mostly caused by excessive noise exposure and ageing. Furthermore, many Oticon hearing aids are able to directly connect to iPhones and iPads, as well as Android™ devices through the use of their Connect Clip. As with Widex and Phonak hearing aids, Oticon provides a variety of assistive listening devices that can be used in conjunction with their hearing aids.